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Rusev's Main Event Potential Would Not Be Damaged by Possible Loss at Payback










                     Rusev is heading for what will be the final chapter in his feud with John Cena at WWE Payback on Sunday, May 17. The bout is for Cena's United States Championship and will be an I Quit match, an environment that Cena's character thrives in.

But even if Cena goes over at Payback, Rusev should not be damaged all that much by it. In fact, his main event potential is just now being tapped.

Three matches against Cena is a great indication that someone in WWE creative believes in Rusev. His size, his strength, his anti-American rhetoric, all make him the perfect old-school heel and the kind of opponent that's perfect for Cena.

It's a great scenario for Cena, as he needs a solid heel with zero chance of gaining fan support. It helps him in terms of fully getting over and it gives the crowd an old-fashioned good-versus-evil dynamic. Cena is still the man WWE likely considers to be the top babyface and this feud has been the best way to showcase that.
                
                                                    But Rusev has also benefited from facing Cena. Just being in the same ring with Cena elevates Rusev and gives him a level of importance he did not have before. Rusev has stood toe to toe with Cena in the ring and has managed to shine despite the tremendous amount of star power he's up against.

It's his ability to deliver that has given Rusev the generous amount of spotlight he's enjoying right now. And that spotlight should continue if he loses at Payback.

While Rusev does have a tremendous upside and is doing well in his current role, the truth is that getting over on Cena is a whole different proposition. Cena is the top guy in WWE, the face of the company. He must look good all the time no matter how talented his opponent may be.

Very few Superstars can claim final victory over Cena as he just rarely ever finds himself in that position. And that will inevitably include Rusev, who is likely not going to leave Payback with the United States Championship. But this will not be the death sentence that many fans surely feel it will be. 

             
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